A good template will provided a step_by_step approach with explanations as to why each step is proposed. The strength of the marketing plan derives from the integration of each step. So if you leave out a step, you may undermine your own plan. Some of the better marketing plan templates provide detailed instructions for newbies and do not presume that they know how to take each of the steps required in the template.
There are several advantages of a business plan template. It's designed to be very user friendly for getting financing and funding to start your business. It also provides direction and strategy, keeps employees on track and helps avoid costly mistakes later.